Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
CEO SMAC Entertainment
Constance Schwartz-Morini spent 10 years at the National Football League. After the NFL, she joined “The Firm”, an artist and talent management company where she rose through the ranks and created the first strategic marketing and sponsorship division. In 2011, her know-how paid off when she teamed up with Michael Strahan to launch the talent management-content production company SMAC (Sports, Music and Culture) Entertainment.
In the years since then, she’s helped expand the playing field for Strahan, Erin Andrews, Snoop Dogg, Tony Gonzalez, Wiz Khalifa and Deion Sanders, among other clients.
Co-founder SPORTS 1 MARKETING
David Meltzer, CEO of Sports 1 Marketing and host of the Entrepreneur podcast, “The Playbook”, is a Top 100 Business Coach, public speaker and three-time bestselling author who has been honored by Variety as “Sports Humanitarian of the Year” and is a recipient of the Ellis Island Medal of Honor.
With over 30 years as an entrepreneur and executive, David utilizes his inner-circle relationship capital and situational knowledge to create a value-based consulting model that focuses on guaranteed quantitative value.
AJ Vaynerchuk is the CEO of VaynerSports and a certified NFLPA Contract Advisor. In his role as CEO AJ oversees the companies contract representation, marketing & clients services of its athletes. Prior to founding VaynerSports, AJ, along with his brother Gary, started VaynerMedia, a full service digital agency. AJ served as COO from 2009 to 2016 and helped grow the company to 100M + in annual revenue, expanded the footprint globally, and build a team of 600+ employees.
In addition, AJ serves as a partner at VaynerRSE, a venture capital fund focusing on investing in emerging platforms and technology. Prior to starting the fund, AJ was an active angel investor counting Uber and Venmo as successful startups in his portfolio.
CEO Shay Rowbottom
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business. Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook.
Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.
This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.
In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time. What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn.
It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.
Jim Cavale is a 3-Time INC. 5000 Entrepreneur, an annual award that INC. Magazine reserves for America’s Fastest Growing Private Companies. His passion for people is at the core of everything he does in business and life. People who know Jim well, know he is all about relationships and gives unconditionally to those around him.
Originally from Upstate New York, Jim accepted a baseball scholarship to the University of Montevallo (UM), an NCAA Division II school just outside of Birmingham, Alabama, where he not only played ball but also sewed his entrepreneurial roots in building a sports broadcasting network for the university.
He then built a sports recruiting tech marketplace in NextSpex, before exiting in 2010 to build Iron Tribe Fitness from one gym to more than 45 gyms across America.
After almost seven years of leadership at Iron Tribe, Jim stepped down as President of the company and sold his ownership to spend his time in building a new SaaS brand in Influencer (INFLCR).
More than 15,000 pro and college athlete INFLCR app users from over 500 NCAA Division I INFLCR college team SaaS clients, access their INFLCR app on a daily basis, to access their pictures and videos in real-time from games, practices and other team-related activities. These 15,000+ athletes engage and share this storytelling content from their INFLCR app to their personal social media channels more than four times per week on average, reaching an audience of over 30M people on Instagram, Twitter, Snapchat and other social medias.
INFLCR recently merged with sports tech titan Teamworks, to grow this athlete user network beyond 100,000 over the next year and continue its growth into pro sports, where more than 500 athletes in the NBA and NFL are already active on the INFLCR platform.
Along with growing this new brand, Jim has Co-Founded a beauty on-demand app with his wife Yazmin (GLOW), serves as the Entrepreneur-In-Residence for Birmingham’s state-of-the-art Innovation Depot Velocity Accelerator program, serves on the board for the Birmingham Venture Club and chairs the board for The Aspire Movement, a mentoring movement for young fatherless children in Birmingham.
Yazmin Cavale’s genuine, direct-leadership style has had her in charge of multiple stores for brands like White House | Black Market and Cache, who's respective brands exude first-class style.
Her passion for fashion began in school, when she attended Johnson & Wales University to study Fashion Merchandising. It was in Providence at J & W, where she learned the foundations of the industry she would grow to love, and was able to parlay this experience into multiple jobs and opportunities that allowed her to see the industry from all sides (management, sales and buying).
In addition to her store management experience, Yazmin also has a great deal of experience with makeup artistry, leading a desk for Trish McEvoy from 2004 to 2005; a skill she still uses to this day.
Recently, after having her second (2011) and third (2013) children with her husband Jim, Yazmin began working from home, doing freelance makeup artistry for weddings and big events, along with spray tanning and body hair wax removal. She has served over 150 women over the past 3+ years, while having the flexibility to be with her children at all times of day.
This experience led to the creation of the Glow app, which connects beauty professionals like Yazmin, to women who desire to receive hair, makeup or spray tan services in an on demand fashion.